20 Quotes That Will 10X Your Conversions
These will change the way you see conversions
10X Conversions #24
Welcome to 10X Conversions—your weekly dose of insights and strategies helping coaches, course creators, consultants, and their teams consistently achieve higher conversions, maximize ROI, and close more sales.
Most businesses focus on getting more traffic when the real game is converting more of the traffic they already have.
Because conversions aren’t just about tactics—they’re about understanding human psychology, persuasion, and decision-making.
Here are 20 quotes from marketing, sales, and psychology legends that will shift how you think about conversions (and help you close more sales).
“People don’t buy products, they buy better versions of themselves.” – Samuel Hulme
“A confused mind always says no.” – Donald Miller
“People will do more to avoid pain than to gain pleasure.” – Daniel Kahneman
“Trust is built in drops and lost in buckets.” – Kevin Plank
“If you make people feel important, they will do anything for you.” – Dale Carnegie
“You can’t bore people into buying.” – David Ogilvy
“The moment you make people feel understood, you gain influence.” – Robert Cialdini
“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
“People don’t like to be sold, but they love to buy.” – Jeffrey Gitomer
“Scarcity only works if it’s real. Fake urgency kills trust.” – Seth Godin
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
“The easiest way to sell something: don’t sell something. Earn attention, then make an offer.” – Gary Vaynerchuk
“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.” – Bernice Fitz-Gibbon
“Sell the problem you solve, not the product.” – Seth Godin
“Clarity trumps persuasion.” – Flint McGlaughlin
“Your landing page should be designed for clarity, not cleverness.” – Oli Gardner
“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams
“Test everything. The most dangerous assumption in marketing is thinking you already know.” – Claude Hopkins
“More traffic isn’t the answer. Better conversions are.” – Peep Laja
“A well-crafted offer plus the right message at the right time beats fancy funnels every time.” – Dan Kennedy
Conversions aren’t just about sales pages, CTAs, or offers.
They’re about understanding how people think, feel, and make decisions.
Which quote hit home for you the most? Reply and let me know.